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Cachou Lajaunie
by Leonetto Cappiello

Available at Addicted Art Gallery

1920

Prints

Lithograph

Edition: Imp. Devambez, Paris

Sheet: 149.6 x 99.0 cm

Signed

Condition: Pristine

Price on Application

Details — Click to read

Medium: vintage lithograph poster, linen backed

Good To Know: Linen backed, stretched on wooden box frame, condition report available upon request

Arty-Fact: In Cappiello’s later years, caricature, now more polished and refined, makes an appearance now and again. This second poster for Cachou Lajaunie (first edition created in 1906), a breath freshener to counteract the effects of her cigarette, gets our attention with a woman in a startling dress decorated with sequins in shades reminiscent of autumn foliage.

The pharmacist, Léon Lajaunie, set up his pharmacy in Toulouse. After developing several invigorating elixirs, he turned to cachou, as an aromatic for perfuming the breath whose strong flavour covered smoker’s breath. The company used this [image] on promotional objects, from ashtrays to matchboxes.

Source: “Cappiello – The Posters Of Leonetto Cappiello” by Jack Rennett, 2004

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