The Power of the Artist’s Moniker.
A guest curation by Moniker Projects.
-Moniker
–noun
-A name (esp. an assumed one); a nickname, epithet.
An artist’s moniker is more than just a name. It is a carefully crafted identity, a personal brand and often a shield. In the world of art, music, and performance, monikers can allow creators to distinguish themselves from their personal lives by projecting a specific persona, allowing them to capture attention in ways their given names may not.
Whether it’s KAWS bridging the gap between the world of street art and the fine art communities, Marilyn Monroe challenging mid-century societal expectations, or the politically charged musician (and graffiti artist) 3D of Massive Attack, raising awareness of the oppressed through his platform and practice; these names become synonymous with distinct styles, ideologies and movements.
Monikers help reflect rebellion, humour, heritage or fantasy. They can provide anonymity, granting artists freedom to express controversial or personal themes without fear of immediate judgment. The separation between person and persona can also help the audience focus solely on the work itself.
In essence, the artist’s moniker is a powerful and essential tool in their artistic expression. It shapes perception, invites curiosity and becomes a symbol of their creative legacy.
But if a moniker is a mask, what really matters is who they are when no one’s looking.
