Benefits of membership
Membership will immediately increase the exposure and online presence of a gallery to new print collectors and other print dealers. Listing on the site will also enhance the reputation and trust of members through third party validation as well as by increasing familiarity with collectors over time.
Membership enhances a gallery’s own sales and marketing activities in a cost effective way and will lead to the generation of new business over the long-term.
Membership will reduce the need for paid advertising on search engine and social media channels as well as in art publications.
Common challenges
We understand galleries are constantly looking for new clients because there is a limit to which most of their current clients are able to keep on buying new artworks.
We know many galleries do not always have the time or in-house expertise to explore new ways to effectively engage with prospective new collectors as they spend the most of their time managing the day-to-day operations of their gallery.
Galleries ought to be able to focus on working with their artists, sourcing artworks, putting on events and speaking to existing clients without having to spend time constantly seeking new ways of attracting new collectors.
Common misconceptions
Insufficient time and extra costs are the two most common reasons galleries gives for not being members of more sites. This particularly pertinent to small galleries and individual dealers.
Some galleries mistakenly think listing on Printed Editions requires a significant amount of time. There is a misconception that a gallery will need to spend a couple of hours a week to manage their listings. This is not the case.
It takes approximately 43 seconds to upload an artwork. To upload the average number of 220 artworks that galleries list would take a total of two and a half hours. After that, galleries typically list 1-5 new artworks a week. After the initial upload, the majority of galleries spend no more than couple of minutes a week to manage their artworks.
Meeting new buyers
Over the last 14 years, we have worked tirelessly to help galleries attract new buyers by implementing the latest marketing best practices in our promotion of both the galleries themselves and their artworks.
This has enabled galleries to leverage our continued development of our communications, platform, social media channels, search engine optimisation and ways of working. This leads to their online presence being larger and more effective, increasing the chances of their artworks being found online, lead generation and additional sales.
As official media sponsors and partners, we are endorsed by the London Original Print Fair, Ink Miami Art Fair and the Woolwich Contemporary Print Fair.
Membership
List up to 5000 prints. No sales commission. No contractual tie-in periods.
Membership starts from only £139 per month.
Membership does not cost you money, it makes you money.
Your next step …
“Online marketplaces outrank art fairs as an impactful way for galleries to meet new clients.”