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“Become a Legend” is based on one of Kaltenbach’s original set of Artforum ads that he ran anonymously in 1969 and put him on the map as an influential conceptual artist at the beginning of his career.
It is printed using metal plate letterpress, similar to the printing process common in 1969. The paper is on a thick, rigid cotton rag, allowing the text to take on a deep texture.
Published by BGFA and printed at Aardvark Letterpress in Los Angeles.
Become a Legend
Letterpress Print on Reich’s Savoy #236 Bright White
Edition of 25
10.5 x 10.5”
2018