Meet The Gallery – Baldwin Projects

6th September 2022

Q1. Where is your gallery based?
London, UK.

Q2. When was the gallery established?
2021.

I’ll Never Forget What I Can’t Remember, 2015, Harland Miller

Q3. What is the history of the gallery?
We were founded in 2021 to create a gallery specialising in blue chip artworks created by era-defining contemporary artists.

Q4. In the early days of your gallery, what are some of the artists, prints or artworks that you dealt in?
Damien Hirst, Tracey Emin, Jeff Koons, Andy Warhol and Julian Opie.

Untitled, 329 Lilacs iPad Drawing by David Hockney — Untitled, 329 Lilacs iPad Drawing, 2010, David Hockney

Q5. Who are the main artists or art movements that your gallery now specialises in?
Contemporary, Pop art and street art.

Q6. If you could invite any three artists (living or no longer alive) to a dinner party, who would they be and why?
Andy Warhol (for the stories), Picasso (for the drama) and Damien Hirst (to settle the tab).

Putting My Words Into Action by Thierry Noir — Putting My Words Into Action, 2020, Thierry Noir

Q7. If you could own any one particular artwork, regardless of value, what would it be (title, artist), and why?

Richard Hamilton’s 1956 work ‘Just What Is It That Makes Today’s Homes So Different, So Appealing?’. Not necessarily for aesthetic reasons but due to it’s position as a seminal work of Pop art.

Q8. Who is your favourite artist of all time, and why?

Andy Warhol. The vision he had and the image that he created was second to none. What many forget is that one of the most valuable societal inventions of the 20th Century was the democratisation of culture, and whilst Andy was by no means the founder of the Pop art movement, his spirit and drive firmly encapsulated the movement. Even looking around us today – Instagram / Big Brother / advertising / commercialisation / celebrity endorsements – it’s all so Warholian. Andy predicted all of this almost 70 years ago and everyone was laughing at him.

Mildred Scheel by Andy Warhol — Mildred Scheel, 1980, Andy Warhol

Q9. What are some of the recent acquisitions made by your gallery?
Our sister company, Baldwin Acquisitions, has just launched its first ‘Artwork Acquisition Vehicle’, and so we’re busy building up the seed portfolio for that. It’s focused on blue chip contemporary prints – so lots of Warhol, Hirst, Kusama, Hockney, Koons and others.

Q10. What advice would you offer print collectors in building a collection or simply buying prints?
Be patient. Building a collection is a passion hobby, which takes time. It’s very easy to just buy everything you see, it’s a lot harder to curate a thoughtful, composed collection.

Proctolin – with Bronze Glitter by Damien Hirst Available at Baldwin Projects — Proctolin – with Bronze Glitter, 2008, Damien Hirst

View all artworks at Baldwin Projects.