Why Do We Do What We Do?
We believe that prints represent one of art’s most democratic and accessible forms – historically used to spread ideas, document moments, and make art affordable.
In an age of disposable digital images, we exist to champion the unique qualities of fine printmaking – the craftsmanship, the artist’s and printmaker’s creativity, and the careful consideration of each edition.
We aim to inform and delight both experienced and new collectors of fine prints, to help them better appreciate what a fine print is, as well as make them aware of the range and variety of prints that are available to acquire.
Marketing For Expert Print Dealers & Master Printers
Printed Editions is the strategic marketing and PR partner that builds sustainable businesses and market presence for print dealers.
Printed Editions transforms print dealers from transaction-focused sellers into market-leading authorities who attract collectors through expertise, relationships, and strategic brand positioning.
Lead generation becomes a natural product of creating strong brand recognition, and attracting higher-quality prospects through valuable content that positions dealers as trusted market authorities.
Pillar 1
Market Authority
Establish your dealership as the definitive expert in your specialty.
Transform from being seen as a seller to being recognized as the trusted authority collectors turn to for expertise, authentication, and market insight.
Pillar 2
Sustainable Growth
Build lasting collector relationships that generate lifetime value.
Move beyond one-time transactions to create long-term collector relationships that yield multiple sales, referrals, and market influence over years.
Pillar 3
Strategic Partnership
Your dedicated marketing department, not just another vendor.
We function as an integrated extension of your business, understanding your unique market position, goals, and challenges to deliver customized solutions that align with your business strategy.
Pillar 4
Lead Generation
Generate qualified leads through value-driven attraction, not interruption.
Move beyond traditional lead generation tactics to attract high-quality, pre-qualified collectors who are genuinely interested in your expertise and inventory through strategic content, positioning, and relationship-building approaches.
Marketing Packages
Everything
Basic + £300 per month
Essential
Basic + £100 per month
Basic
68% of galleries choose this package
£189 per month
List unlimited artworks
plus complimentary upload of 50 artworks
Starter
£139 per month
Partnership with the IFPDA
Printed Editions is an official marketing partner of the International Fine Print Dealers Association.
Member galleries enjoy all the benefits of being associated with the IFPDA including exposure to other dealers and print collectors.
What galleries say
Jonathan Novak Contemporary Art, a member of the International Fine Print Dealers Association for over 25 years, has been a member gallery at Printed Editions for many years. We have always considered Printed Editions to be an important component in our marketing “tool box.”
Printed Editions attracts discerning and informed print collectors who are looking for an easy-to-use and well-presented platform. We find Printed Editions to be especially helpful in connecting with the European market. Printed Editions is driven by the success of its member galleries; the platform is staffed with friendly people who put the listing galleries first and foremost. The platform and staff provide support when needed and promote the listings of all gallery members on their website.
In addition, Printed Editions has a robust email marketing strategy, as well as a far-reaching social media presence which promotes galleries and their inventory on a regular basis. Printed Editions is a very professional online marketer of an important (yet niche) market in today’s highly competitive art world.
Bottom line: not only are we proud to see our fine prints listed on Printed Editions, but we make substantial print sales as a result! It is a win-win.
“Printed Editions has proven to be an invaluable tool for my business. Through the site , I have been introduced to a vast and well qualified collector base, resulting in sales and repeat business. The website is concise and extremely user-friendly, both for the collectors and the gallerist. Being able to manage my listings independently provides great freedom, flexibility and convenience. The back end tools are most useful and comprehensive, with detailed tracking and monthly reports of traffic and visits to each item listed.
I’ve been very pleased with Printed Edition’s consistent and focused marketing efforts, showcasing my gallery and listings on a regular basis through their homepage, e-blasts and the complete social media platform. The staff at Printed Editions are amongst the most friendly, knowledgeable and responsive in the industry. My experience has been nothing short of superb and positive, and I look forward to our lasting alliance.”
“Printed Editions is a perfect showcase for us to highlight the prints that we publish. It gives us a truly international reach that we not otherwise have, with new leads and enquiries received frequently. The site is professional run, with constant and regular feedback, updates and prompts to continually improve performance.”
Paul Stolper Gallery, UK
“As a partner gallery, we have had a fantastic experience with Printed Editions. The platform provides a seamless way for collectors to discover and acquire exceptional prints from renowned and emerging artists. The exposure and connections we’ve gained through Printed Editions have been invaluable, allowing us to share our passion for art with a global audience. Michael (Founder of Printed Editions) is professional, supportive, and truly dedicated to the art community. We highly recommend Printed Editions to both galleries and collectors alike. Printed Editions is a key platform for our art business.”
Addicted Art Gallery, Singapore
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