Active print buyers and collectors
Every month you’re not listed, a collector finds someone else.
Not because your prints aren’t good enough. Because someone else was visible and you weren’t. That’s the whole story.
Printed Editions puts your gallery in front of people who already love fine prints and are actively looking to buy.
First month free (Professional plan). No commission. No contract.
A note from the founder
Michael, founder
I spent years watching brilliant print galleries lose sales to platforms that didn’t understand what fine prints actually are. Collectors on those platforms search by artist name – so if a collector doesn’t already know your gallery, they never find you. That’s not a marketplace. That’s a wall.
I built Printed Editions around one idea: collectors who love fine prints should be able to discover galleries they’ve never heard of. Not by searching for a name they already know – but by browsing, exploring, and being surprised. That’s how the best collector relationships begin.
Every gallery on this platform was listed because we believe in what they sell. If that’s you, I’d like to show you what your inventory can do in front of an audience that’s already looking.
Not a service you buy
A trade you already belong to.
Printed Editions isn’t asking you to purchase visibility. It’s making visible something that’s already true – that you’re part of a small trade of dealers who take fine prints seriously, in a market full of platforms that don’t.
We built this alongside the standards the IFPDA holds its members to. Not because an outside body is vouching for us – but because those are the standards you already hold yourself to. We just needed a platform built by people who understand that.
If you’re the kind of gallery that cares about provenance, condition, and the difference between a fine print and a poster – you’re not being introduced to something new. You’re finding the room that was already yours.
Before you apply
A look at your collectors.
Tell us what you sell, and before you commit to anything, we’ll show you the numbers that matter to your gallery specifically.
If you deal in abstract expressionism, we’ll tell you how many of our 14,300 collectors have enquiried in that category in the last 12 months. Old Masters, contemporary editions, early modern – same thing. Not a platform-wide stat. Your segment. Ask us also about specific artists.
No application required to see it. No card, no commitment. Just the honest answer to the question you’re actually asking: are the right people here for what I sell?
If the numbers don’t convince you, the free month won’t either – so we’d rather show you first.
The real cost of doing nothing
A sale your competitor made. A name not in your database.
Think about what invisibility actually costs – not in abstract terms, in real ones.
A collector who discovers your gallery, buys once, and comes back twice a year for a decade. Multiply that by the number of collectors you’re currently invisible to.
As an illustration, but use your own numbers:
Sales per month
1
X
Average sales value
$10,000
=
Annual revenue
$120,000
At £275 per month, you need a fraction of one new collector relationship to break even – and a single loyal collector is worth multiples of that over time. The question isn’t whether it’s worth it. It’s how many you’ve missed.
The stock sitting in your racks
Every print you haven’t sold yet is capital waiting to move.
Fine print collectors come in two kinds – and you need both.
The first kind knows exactly what they want: a particular artist, a specific technique, a period they’ve been collecting for years. They’re hunting, not browsing, and when they find the right work they don’t hesitate on price.
The second kind doesn’t know what they want until they see it. They come to discover – to be surprised by an artist they haven’t encountered, a print that stops them mid-scroll, a gallery they’ll now follow for years.
Both of them are on Printed Editions right now. The question is whether your inventory is there to meet them.
As an illustration, but use your own numbers :
Prints sitting unsold
150
X
Average value of unsold print
$10,000
=
Tied up inventory
$1,500,000
At £275 per month, a year of membership costs £3,300. Moving two or three prints from your existing stock – prints you already own, already bought, already have sitting in a rack – covers it entirely. Everything after that is new margin.
Why this is different
The only platform where collectors look for galleries they’ve never heard of.
On Artsy or 1stDibs, collectors search for artists they already know. Your gallery is invisible unless they already know your name. Printed Editions works the opposite way – collectors come here to browse and discover, the way they would at a fair. Printed Editions is also the only platform that champions fine prints.
Other platforms
Commission every sale. The platform owns the customer relationship. You’re a supplier, not a partner.
Printed Editions
Zero commission. Full contact details for every buyer. You build the collector relationship directly. It’s yours to keep forever.
Our collectors span every major print category – contemporary editions, Old Masters, Japanese woodblock, screenprint. If you sell fine prints, your buyers are here.
What you get
Everything for £275 a month. Worth £5,800 if you built it yourself.
A five-day stand at one fair costs more than three years of this. And the fair ends on Sunday.
Year-round visibility — not just fair week
A 33sqm stand at New York fair: ~£36,800 for five days.
£5,000–£36,000
Targeted reach to 14,300 active collectors
Google Ads to a comparable niche audience, before management fees.
£500–£2,000
Professional social media promotion
Part-time freelancer retainer – before any creative work.
£500–£3,000
Email campaigns to pre-qualified buyers
Platform fees, copywriting, list management.
£300–£800
DIY equivalent
£1,300–£5,800 per month
Printed Editions Professional
£275 per month
What to expect (Professional plan)
Your free month, week by week.
Day 1
As soon as inventory goes live your prints are searchable. Your gallery page is browsable by collectors actively looking to discover new dealers.
Week 1-2
Your first dedicated mailshot goes out. Your prints, in collectors’ inboxes – people who subscribed specifically to find galleries like yours.
Week 2-3
Your dashboard shows real traffic. Which prints are being viewed, by how many people, from where. Most galleries are surprised by the international reach within the first fortnight.
Month 1
Most galleries receive their first qualified enquiry within 30 days. If yours doesn’t arrive within 60 days as a paying member, we’ll refund your second month. No arguments.
Membership
Choose your plan
All plans are commission-free. No lock-in. Full buyer contact details always yours. No other fees or charges.
Premium
£750 per month
Professional
£275 per month
Chosen by 7 in 10 galleries
Unlimited artworks
Dedicated mailshots
Homepage features
Online exhibitions
Premium social posts
30-artwork upload included
Starter
£175 per month
Up to 150 artworks
Basic social posts
Commission-free
The guarantee
60 days. One qualified enquiry. Or your second month is free.
Try the Professional plan free for your first month. If after 60 days as a paying member you haven’t received a single qualified collector enquiry, contact us and we’ll refund your second month in full. No hoops. No arguments. We’re confident enough in what we’ve built to put our money where our mouth is. We take the risk so you don’t have to.
We don’t accept every gallery
Insuring integrity and authority.
We have never rushed our standards, and we are not going to start now. Every new gallery is reviewed personally against the same standard we hold our existing members to – depth of expertise, integrity of inventory, and a genuine commitment to the collector relationship.
Because of that, we only want to work with galleries who have the same passion for prints. This isn’t a sales tactic – it’s the same discipline that makes Printed Editions worth joining in the first place. A platform that accepts everyone has nothing left to curate.
Your first month is free (Professional plan).
See what our audience can do.
No card required. No commitment. Official IFPDA marketing partner. 120+ galleries already listed.
Testifying galleries
Results from dealers at every scale.
Not just the big names. Specialist galleries, independent dealers, and international galleries across three continents.
Join galleries who’ve been IFPDA members for 25+ years.
Hamilton-Selway Fine Art, USA
“Printed Editions has proven to be an invaluable tool for my business. Through the site , I have been introduced to a vast and well qualified collector base, resulting in sales and repeat business. The website is concise and extremely user-friendly, both for the collectors and the gallerist. Being able to manage my listings independently provides great freedom, flexibility and convenience. The back end tools are most useful and comprehensive, with detailed tracking and monthly reports of traffic and visits to each item listed.
I
’ve been very pleased with Printed Edition’s consistent and focused marketing efforts, showcasing my gallery and listings on a regular basis through their homepage, e-blasts and the complete social media platform. The staff at Printed Editions are amongst the most friendly, knowledgeable and responsive in the industry. My experience has been nothing short of superb and positive, and I look forward to our lasting alliance.”
Jonathan Novak Contemporary Art (IFPDA), USA
Jonathan Novak Contemporary Art, a member of the International Fine Print Dealers Association for over 25 years, has been a member gallery at Printed Editions for many years. We have always considered Printed Editions to be an important component in our marketing “tool box.”
Printed Editions attracts discerning and informed print collectors who are looking for an easy-to-use and well-presented platform. We find Printed Editions to be especially helpful in connecting with the European market. Printed Editions is driven by the success of its member galleries; the platform is staffed with friendly people who put the listing galleries first and foremost. The platform and staff provide support when needed and promote the listings of all gallery members on their website.
In addition, Printed Editions has a robust email marketing strategy, as well as a far-reaching social media presence which promotes galleries and their inventory on a regular basis. Printed Editions is a very professional online marketer of an important (yet niche) market in today’s highly competitive art world.
Bottom line: not only are we proud to see our fine prints listed on Printed Editions, but we make substantial print sales as a result! It is a win-win.
Emanuel von Baeyer (IFPDA), UK
The Emanuel von Baeyer Gallery and Printed Editions have enjoyed a close relationship for many years, united by a shared passion: an appreciation of prints as a distinct art form in their own right, not a subgenre to be filed away under painting or drawing.
Printed Editions is an unrivalled digital resource for sourcing specific prints online, drawing on the holdings of over
120 galleries to make “the most overlooked artform in the world” – as the phrase on their homepage puts it – a little less overlooked, and far more beautiful, through their fastidious devotion to printmaking.
Printed Editions strives to cater for both new and experienced print buyers alike. They walk you through why prints are important and worth true appreciation, not as a compromise purchase, but as a purchase of art that is just as rich in lore as any painting. Their website is not only easy-to-use, but approachable too.
Printed Editions’ passion extends beyond the prints they list to the galleries who steward them. For the Emanuel von Baeyer Cabinet, the platform has proven invaluable in keeping the circulation of prints vital and dynamic – not only by promoting printmaking as a craft, but by positioning us as a specialist in both contemporary and Old Master prints in London.
Through carefully pinpointed email marketing and social media presence, Printed Editions reaches an audience already primed to appreciate printmaking as we do. We are proud to count ourselves amongst the galleries in their network.
Paul Stolper Gallery (IFPDA), UK
“Printed Editions is a perfect showcase for us to highlight the prints that we publish. It gives us a truly international reach that we not otherwise have, with new leads and enquiries received frequently. The site is professional run, with constant and regular feedback, updates and prompts to continually improve performance.”
Addicted Art Gallery, Singapore
“As a partner gallery, we have had a fantastic experience with Printed Editions. The platform provides a seamless way for collectors to discover and acquire exceptional prints from renowned and emerging artists. The exposure and connections we’ve gained through Printed Editions have been invaluable, allowing us to share our passion for art with a global audience. Michael (Founder of Printed Editions) is professional, supportive, and truly dedicated to the art community. We highly recommend Printed Editions to both galleries and collectors alike. Printed Editions is a key platform for our art business.”
