Buyers who would love your prints don’t know you exist.
That’s not a reflection on your gallery. It’s a reflection on how the internet works – and how most galleries are losing because of it.
You didn’t get into this business to become a digital marketer.
You got into it because you know print.
You know your artists. You know the difference between a good edition and a great one – and you can explain why it matters to a collector who’s never thought about it before.
That expertise is real. The problem is, the internet doesn’t reward expertise. It rewards visibility.
Right now, collectors who specifically love fine prints – people who understand editions, who buy regularly, who are actively looking – are online searching for galleries like yours.
Most of them won’t find you.
Not because your work isn’t good enough. Because you’re competing against platforms built for volume, algorithms optimised for noise, and galleries with marketing budgets you shouldn’t have to match.
So they find someone else. And you never know what you missed.
The Cost Of Invisibility
Think about what that invisibility actually costs.
Not in abstract terms – in real ones.
A collector who discovers your gallery, buys once, and comes back twice a year for a decade is worth thousands of pounds in direct sales alone. Multiply that by the number of collectors you’re currently invisible to, and the cost of not being found stops feeling theoretical very quickly.
Every month without the right visibility is a collector relationship that didn’t start. A sale your competitor made instead of you. A name that isn’t in your database.
14,300 active print collectors are already looking
They’re not casual browsers. They’re people who subscribe to receive new print listings, who follow galleries, who buy. They come to Printed Editions specifically because they love fine prints and want to discover galleries they haven’t found yet.
They’re looking for you. The question is whether they can find you.
“We make substantial print sales as a result.” – Jonathan Novak Contemporary Art, IFPDA member for 25 years
“It gives us a truly international reach we would not otherwise have.” – Paul Stolper Gallery, UK
Our Offer
Joining Printed Editions puts your gallery – and your inventory – in front of that audience every day.
No commission on anything you sell. No lock-in contract. Full contact details for every buyer so you build the relationship directly.
And right now: your first month on the Professional plan is free.
Not a reduced rate. Free. Because the best way to understand what 14,300 engaged collectors can do for your gallery is to see it for yourself.
One month free Professional trial
120+ leading print galleries are already here. A handful of new spots open each month.
120+ leading print galleries already trust Printed Editions to put their inventory in front of serious collectors – including these:
Most galleries are already paying £5,800 a month for this. They just don’t realise it
Most galleries piece together the same reach themselves — ads, a social freelancer, email platforms, art fairs. The bills arrive separately, which makes them easy to ignore. Add them up and it’s a different story.
Targeted reach to 14,300 collectors
Google Ads to a comparable niche audience costs £500–£2,000/month in ad spend alone — before management fees, and with far fewer serious buyers.
DIY cost: £500–£2,000/mo
Professional social media promotion
A social media freelancer averages £334/day. Even a part-time retainer runs £500–£3,000 a month before you’ve posted a single thing.
DIY cost: £500–£3,000/mo
Email campaigns to pre-qualified buyers
Building a quality collector list takes years. Platform fees, copywriting, and list management easily add up to £300–£800/month before a single mailshot goes out.
DIY cost: £300–£800/mo
Year-round visibility — not just fair week
A 33 sqm stand at Masterpiece London costs ~£36,800 — five days of exposure, one city, one set of visitors. A full year of Printed Editions costs less than a mid-tier fair deposit.
DIY cost: £5,000–£36,000+ per fair
Here’s what you’d pay if you tried to build this yourself
£1,300–£5,800 monthly
Printed Editions Professional Package
£189 monthly
One month free Professional trial
£189 a month. No commission. No contract. First month free.
Membership Packages
Try the Professional plan free for one month – no card required, no commitment. If you don’t see the value, walk away. Most don’t.
Premium
£389 monthly
Professional
£189 monthly
Chosen by 7 in 10 galleries
List unlimited artworks
plus Complimentary upload of 30 artworks
” … we make substantial print sales as a result …“
– Jonathan Novak Contemporary Art, USA
“… my experience has been nothing short of superb and positive …”
Starter
£139 monthly
One month free Professional trial
120+ leading print galleries are already here. A handful of new spots open each month.
What Sets Us Apart
You won’t get lost here.
On Artsy or 1stDibs, collectors search for artists they already know. If a collector hasn’t heard of your gallery, they’ll never find it – no matter how good your inventory is.
Printed Editions works differently. Collectors come here to discover – to browse, explore, and find galleries and artists they haven’t encountered before. That’s how a small specialist gallery in Paris gets found by a collector in New York who didn’t know to look for them.
You’ll be in good company
Printed Editions is an official marketing partner of the International Fine Print Dealers Association – the most respected body in the fine print world, representing the leading dealers across the US, Europe, and beyond.
Being listed on Printed Editions puts your gallery alongside IFPDA members and other leading print dealers. For collectors, that association signals quality. For your gallery, it means instant positioning at the top of the market – regardless of your size or location.
The No-Nonsense Guarantee
Try the Professional plan free for your first month. If after 60 days as a paying member you haven’t received a single qualified collector enquiry through Printed Editions, contact us and we’ll refund your second month in full.
No hoops. No arguments. We’re confident enough in what we’ve built to put our money where our mouth is.
120+ galleries are already seeing results. We expect you will too.
One month free Professional trial
120+ leading print galleries are already here. A handful of new spots open each month.
What our galleries say
“Printed Editions has proven to be an invaluable tool for my business. Through the site , I have been introduced to a vast and well qualified collector base, resulting in sales and repeat business. The website is concise and extremely user-friendly, both for the collectors and the gallerist. Being able to manage my listings independently provides great freedom, flexibility and convenience. The back end tools are most useful and comprehensive, with detailed tracking and monthly reports of traffic and visits to each item listed.
I’ve been very pleased with Printed Edition’s consistent and focused marketing efforts, showcasing my gallery and listings on a regular basis through their homepage, e-blasts and the complete social media platform. The staff at Printed Editions are amongst the most friendly, knowledgeable and responsive in the industry. My experience has been nothing short of superb and positive, and I look forward to our lasting alliance.”
Hamilton-Selway Fine Art, USA
Jonathan Novak Contemporary Art, a member of the International Fine Print Dealers Association for over 25 years, has been a member gallery at Printed Editions for many years. We have always considered Printed Editions to be an important component in our marketing “tool box.”
Printed Editions attracts discerning and informed print collectors who are looking for an easy-to-use and well-presented platform. We find Printed Editions to be especially helpful in connecting with the European market. Printed Editions is driven by the success of its member galleries; the platform is staffed with friendly people who put the listing galleries first and foremost. The platform and staff provide support when needed and promote the listings of all gallery members on their website.
In addition, Printed Editions has a robust email marketing strategy, as well as a far-reaching social media presence which promotes galleries and their inventory on a regular basis. Printed Editions is a very professional online marketer of an important (yet niche) market in today’s highly competitive art world.
Bottom line: not only are we proud to see our fine prints listed on Printed Editions, but we make substantial print sales as a result! It is a win-win.
“Printed Editions is a perfect showcase for us to highlight the prints that we publish. It gives us a truly international reach that we not otherwise have, with new leads and enquiries received frequently. The site is professional run, with constant and regular feedback, updates and prompts to continually improve performance.”
Paul Stolper Gallery, UK
“As a partner gallery, we have had a fantastic experience with Printed Editions. The platform provides a seamless way for collectors to discover and acquire exceptional prints from renowned and emerging artists. The exposure and connections we’ve gained through Printed Editions have been invaluable, allowing us to share our passion for art with a global audience. Michael (Founder of Printed Editions) is professional, supportive, and truly dedicated to the art community. We highly recommend Printed Editions to both galleries and collectors alike. Printed Editions is a key platform for our art business.”
Addicted Art Gallery, Singapore
