“Over the years, I’ve come to realise that many galleries and print studios – established or new, large or small – face the same challenges and make the same mistakes in trying to reach new buyers and collectors. This has resulted from many galleries not fully understanding the basics of marketing.
Some galleries think reputation is enough, they can do it in isolation, anyone can do marketing, and art fairs are the only way to find new buyers. A post on Instagram is not marketing.
That is why I created The Open Door Method – a proven methodology that introduces galleries to new collectors beyond their own mailing lists.
The Open Door Method ensures more people will know of your gallery, which artists you deal in, and what prints you are selling.
There are so many fabulous prints out there that no one knows exist, by artists that should be discovered. It’s my mission to help give more visibility to the galleries and studios that deal in and make these prints.”
Michael Lieberman, Founder
Where are you now
The Open Door Method
Collectors Beyond Your Mailing List
“We’ve got so many great prints that no one knows about.”
The Specialist Spotlight
You are the expert, collectors see your prints.
Hand-Picked, Never Algorithm
A person chooses to show your gallery, artists and works.
Side by Side with the Specialists
A community of 120+ leading print dealers, publishers and studios, 26,000+ prints, about 14,400 collectors.
Back in View, Every Month
Mailshots, homepage and social posts, including your back catalogue.
Your Price, Your Buyer
No commission, no tie-in, a rate that never goes up, and the details of everyone who enquires.
We do the bulk of the uploading of your artworks.
Galleries who like us
Hamilton-Selway Fine Art, USA
“Printed Editions has proven to be an invaluable tool for my business. Through the site , I have been introduced to a vast and well qualified collector base, resulting in sales and repeat business. The website is concise and extremely user-friendly, both for the collectors and the gallerist. Being able to manage my listings independently provides great freedom, flexibility and convenience. The back end tools are most useful and comprehensive, with detailed tracking and monthly reports of traffic and visits to each item listed.
I’ve been very pleased with Printed Edition’s consistent and focused marketing efforts, showcasing my gallery and listings on a regular basis through their homepage, e-blasts and the complete social media platform. The staff at Printed Editions are amongst the most friendly, knowledgeable and responsive in the industry. My experience has been nothing short of superb and positive, and I look forward to our lasting alliance.”
Graphicstudio (IFPDA), USA
As a university-based printmaking atelier with a long history of collaborating with artists across generations and disciplines, Graphicstudio recognizes the importance of knowledgeable advocacy for fine art printmaking. Printed Editions shares this commitment by understanding the medium and by promoting artists and their work.
We particularly value Printed Editions’ efforts to bring greater visibility to lesser-known artists and introduce their work to a broader community of print collectors. Their knowledge and appreciation of fine prints, and their commitment to expanding the audience for printmaking, make Printed Editions a valued partner within the field.
Through our relationship with Printed Editions, Graphicstudio has also had the opportunity to meet new collectors, particularly from the UK and Europe, resulting in new relationships and sales for Graphicstudio. We value these connections and the role Printed Editions has played in expanding our reach within the international collecting community.
Jonathan Novak Contemporary Art (IFPDA), USA
Jonathan Novak Contemporary Art, a member of the International Fine Print Dealers Association for over 25 years, has been a member gallery at Printed Editions for many years. We have always considered Printed Editions to be an important component in our marketing “tool box.”
Printed Editions attracts discerning and informed print collectors who are looking for an easy-to-use and well-presented platform. We find Printed Editions to be especially helpful in connecting with the European market. Printed Editions is driven by the success of its member galleries; the platform is staffed with friendly people who put the listing galleries first and foremost. The platform and staff provide support when needed and promote the listings of all gallery members on their website.
In addition, Printed Editions has a robust email marketing strategy, as well as a far-reaching social media presence which promotes galleries and their inventory on a regular basis. Printed Editions is a very professional online marketer of an important (yet niche) market in today’s highly competitive art world.
Bottom line: not only are we proud to see our fine prints listed on Printed Editions, but we make substantial print sales as a result! It is a win-win.
Emanuel von Baeyer (IFPDA), UK
The Emanuel von Baeyer Gallery and Printed Editions have enjoyed a close relationship for many years, united by a shared passion: an appreciation of prints as a distinct art form in their own right, not a subgenre to be filed away under painting or drawing.
Printed Editions is an unrivalled digital resource for sourcing specific prints online, drawing on the holdings of over
120 galleries to make “the most overlooked artform in the world” – as the phrase on their homepage puts it – a little less overlooked, and far more beautiful, through their fastidious devotion to printmaking.
Printed Editions strives to cater for both new and experienced print buyers alike. They walk you through why prints are important and worth true appreciation, not as a compromise purchase, but as a purchase of art that is just as rich in lore as any painting. Their website is not only easy-to-use, but approachable too.
Printed Editions’ passion extends beyond the prints they list to the galleries who steward them. For the Emanuel von Baeyer Cabinet, the platform has proven invaluable in keeping the circulation of prints vital and dynamic – not only by promoting printmaking as a craft, but by positioning us as a specialist in both contemporary and Old Master prints in London.
Through carefully pinpointed email marketing and social media presence, Printed Editions reaches an audience already primed to appreciate printmaking as we do. We are proud to count ourselves amongst the galleries in their network.
Paul Stolper Gallery (IFPDA), UK
“Printed Editions is a perfect showcase for us to highlight the prints that we publish. It gives us a truly international reach that we not otherwise have, with new leads and enquiries received frequently. The site is professional run, with constant and regular feedback, updates and prompts to continually improve performance.”
Addicted Art Gallery, Singapore
“As a partner gallery, we have had a fantastic experience with Printed Editions. The platform provides a seamless way for collectors to discover and acquire exceptional prints from renowned and emerging artists. The exposure and connections we’ve gained through Printed Editions have been invaluable, allowing us to share our passion for art with a global audience. Michael (Founder of Printed Editions) is professional, supportive, and truly dedicated to the art community. We highly recommend Printed Editions to both galleries and collectors alike. Printed Editions is a key platform for our art business.”
