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Sarah J. & Sally A. Edwards

Sarah J. & Sally A. Edwards Biography

British twin sisters, Sarah (Photographer) and Sally (Art Director) were raised in rural England and Scotland. To inform themselves culturally, Sally and Sarah spent much of their childhood and art school years secretly relying on a crackling radio, untuned T.V.s, passed around mixtapes and discovering international magazines. Enter BLAG. Sally and Sarah created BLAG - initially as a xeroxed ‘zine, at art college, using the wages they made from their Saturday job. The sisters grew it to become an international glossy, choosing up-and-comers for covers and features ahead of the curve. They produced in-depth, down-to-earth editorial content leaning into humour and kindness, unveiling an empathetical viewpoint not often seen. Over the years, the duo have produced and created hundreds of original shoots and interviews. The sisters also took modelling jobs and worked in music publicity. Sarah often found herself close to some of the world's leading music and fashion photographers, "As many sessions were minimal on time, I gladly offered to assist rather than watch, when I could." When Sarah and Sally were photographed by Corinne Day for the cover of Placebo's 'Without You I'm Nothing', Sarah decided to take her love of photography further. "I was ecstatic about being asked to do the shoot because Corinne Day was so well loved for her images of Kate Moss," says Sarah. "I thought, wow, Sally and I will look as cool as Kate! But I realised that day, no matter what level of technical skill you have, making subjects feel right for the image is key," she explains. Mixing these experiences with her dreams for BLAG made Sarah look at photography differently, "Sally and I went

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