I Shop Therefore I Am by Barbara Kruger

Barbara Kruger

Barbara Kruger is an America feminist and conceptual artist whose work challenges societal expectations and the relationship between artist and audience. Kruger, born in New Jersey in 1945, uses silkscreen prints with the imagery of mass media to confront cultural norms around consumerism and women’s rights. She uses black and white images with bold, simple captions in red and white to give a clear communication about what the piece means for her and how and what she wants the audience to see it.

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