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In 1979 Iturbide was invited by Francisco Toledo to photograph the Juchitán people who form part of the Zapotec culture native to Oaxaca in southern Mexico. Iturbide’s series began in 1979 and resulted in a publication in 1988, Juchitán de las Mujeres. In 1996, Graphicstudio collaborated with Iturbide to produce a selection of these photographs as photogravures. In such iconic images as Mujer Angel (Angel woman), which captures a Seri Indian woman in traditional dress walking into the Sonoran Desert, boom box in hand, and Nuestra Señora de las Iguanas (Our Lady of the Iguanas), in which a Juchitán merchant wears a headdress of live iguanas, Iturbide transforms the ordinary into the surreal.