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You Will Eat Hot Lead by Ed Ruscha

You Will Eat Hot Lead by Ed Ruscha




Edition Size: 60

Sheet Size: 18 x 14 inches


Condition: Pristine

Details — Click to read

4-color photogravure with screenprinted text

Country Cityscapes, a suite of six prints, showcases Graphicstudio’s achievement in the development of multi-plate color photogravure. Ruscha rephotographed, as 4×5 transparencies, offset lithographic, calendar-like images of magnificent landscapes, and the transparencies were made into photogravure plates. The commercial photographs are recast as high-art prints, the tracks of offset lithography and characteristics of hand photogravure both evident in the streaky surface marks and softened textures of the images. Ruscha then created blacked- or whited-out spaces for text on the prints, which he left blank. The text appears as almost invisible gray screenprint on the center bottom margin of the prints. Ironic and aggressive, the words create a startling counterpoint to the iconic nature of the imagery.


The Artist

Ed Ruscha

American artist Ed Ruscha is a pioneer of the 1960’s Pop Art movement known for his signature ‘word paintings’, which incorporate text with images of landscapes. Ruscha studied art in Los Angeles after moving from Omaha, Nebraska in 1956 where he explored a variety of media including painting, collage, printmaking, photography and drawing. His work conflates many influences from Jasper John’s Target with Four Faces (1958), to Pop Artists Andy Warhol and Roy Lichtenstein. His renowned piece OOF, encapsulates popular culture, cartoons and comic strips he drew upon.

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