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It wasn’t until the 1980’s, towards the end of Warhol’s career, that he began allowing businesses to commission him for advertising work. Many have noted that the style Warhol used in the colorful screenprints of La Grande Passion is similar to his early work in the 1950’s when he was a commercial illustrator.
The advertisement is for “La Grande Passion,” a passion fruit flavored brandy from France. Warhol depicts the liqueur bottle in the forefront, with a vibrant passion fruit flower in the background, drawn in multiple colors that were said to be inspired by pencils that had varicolored lead.
